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The Versatility Group

WordPress Websites featuring the Genesis Framework

Web Design

Creating unique, attractive, and functional websites is the core of our business. Our experience ranges from efficiently creating small business websites to large scale web solutions and custom applications. We handle the entire process from planning, design, development, hosting and maintenance to create a seamless experience for you.

Both Unique and Familiar

Your business or organization has something unique to offer, and you need a website that helps you stand out from the crowd and accomplish your specific objectives. Our first step in every project in learning what makes you unique and what you want to accomplish so we can design a site that yields tangible results.

At the same time, there are well established design patterns we employ to help to make your website usable and comfortable for your visitors.

Design Is More Than Color and Pattern

Your website needs to convey both what people can expect from your business or organization and be designed to accomplish your goals. Expectations can be created through asthetic design. Conservative color palettes and subtle design elements can convey credibility and trust. Bold palettes and striking photography illustrate creativity and highlight products.

Content design focuses on your goals and directing actions of site visitors. Do you want site visitors to sign up for a newsletter? Register for a class? Browse your products? A small business site typically has several user objectives and a large site can have many diverse actions and audiences.

Our design process focuses on both asthetic and content design that drives results.

Content Management Systems

In virtually every case, we believe it makes sense for your site to be built using a content management system like WordPress or Drupal.

  • When you invest in a professional website, the most important thing you can do is to maintain and evolve that website by updating content and adding new features. Content management systems make that very achievable.
  • Whether you maintain your site or we help you with maintenance, a good content management system simplifies that process tremendously.
  • Popular content management systems like WordPress and Drupal are open source and widely supported. You are not locked in to a vendor or a host.

Online Visbility

Search engine optimization begins with a site that is well architected and properly designed and coded. This will be the foundation for your future search engine optimization efforts and it is crucial that is done well.

Serving clients nationwide and throughout the Tampa, Sarasota and Fort Myers area.

941.929.9359 • Email

The Versatility Group is a full service marketing agency specializing in custom WordPress web design and development using the Genesis Framework.

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This site built with WordPress and The Genesis Framework