Leveraging Pinterest: How “Pinnable” Is Your Content?
You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest’s growth is explosive, and content creators and “brands” are scrambling to figure out how to “leverage this channel” (hate the buzzwords).
Most advice focuses on creating a presence on Pinterest and pinning your own products or content. This is a mistake. The real strategic opportunity is in optimizing your content for Pinterest.