The Versatility Group

There are a handful of people publishing online whose every word is worth reading, and Brian Clark is one of them.  He transformed Copyblogger from an excellent copywriting blog into Copyblogger Media, a multi-million dollar powerhouse of  content and tools for anyone involved in modern marketing.

Now he introduces his next project, Entreproducer, a multimedia newsletter that will ultimately become a book.  He talks a bit about his plans in this Copyblogger post, and it sounds fascinating.

You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest’s growth is explosive, and content creators and “brands” are scrambling to figure out how to “leverage this channel” (hate the buzzwords).

Most advice focuses on creating a presence on Pinterest and pinning your own products or content. This is a mistake. The real strategic opportunity is in optimizing your content for Pinterest.

View the rest of my post on Search Engine Journal

Here’s a great article from American Express Open Forum.  Everyone talks about social media, here are some concrete ideas you can implement.